We FEEL what we WEAR.

Posted on: September 22, 2015 by Yummo Mummo

I was at a networking event last week and was asked “What’s your why?”, “Why do you do what you do?” So I am going to give you a great example of my why and why I do exactly what I do.  What I wear impacts how I feel. It can make or break my day. If I am not feeling that outfit, it simply won’t work. I know that might sound pretty deep, but it’s me being honest. And it’s probably a big part of how I became so savvy at versatility, at tweaking my outfits to make them work. I don’t think everyone thinks the same way,  and that’s ok, this is MY WHY.  I was recently sent an article about how clothes effect the way we feel. The penny dropped. OMG, someone out there get’s exactly what is going on in this head of mine.

A group of researchers from the University of Queensland are currently researching how we use clothes to improve or mask emotion. Lead researcher Dr Alastair Tombs says, “We demand many things from clothing. Quite a few people talked about using clothes to change their mood. If they get up and aren’t feeling great, they would put on something that would brighten them up. “On other occasions they use clothes to mask their emotions. It didn’t brighten their mood, but it would give them the appearance of being bright and airy, even if that is not how they actually feel.”Dr Tombs says an example of this is when a woman puts something on and they’ve been complimented on it in the past, they will re-wear it because of the emotional connection and the known feel good effect it will have. Despite relying on clothes to boost our sense of wellbeing, we also blame certain garments when something goes wrong.

I recently posted this on my public Facebook page and it felt ah-mazing. Like I had a chance to explain myself, to get people to understand me. Read below for some responses. If you want to follow me, head to www.facebook.com/melissayummomummomenzies. And while you are at it, follow my daily outfit of the day #ootd on Instagram www.instagram.com/yummomummo

IMG_4089“Thanks for keeping it real”, “Good for you”, “Best post yet, YummoMummo”, “You look fabulous because you ARE fabulous”, “You look so bright and cheery”. And simply “Thank you”.


According to a study from the University of Hertfordshire, women wear the following items when happy…
1. HATS – Twice as many women wear a hat when happy versus when depressed.
2. SHOES – Women are five times more likely to wear their favourite shoes when happy
3.DRESSES – On a happy day women will be ten times more likely to wear their favourite dress
4. HAPPY CLOTHES – ‘Happy clothes’ were found to be items that are well-cut, figure enhancing and made of bright and beautiful fabrics.
1. JEANS – Only one third of women say they wear jeans when happy.
2. BAGGY TOPS – 57 per cent of women likely to wear a baggy top when feeling down.

For the full article in the Daily Mail UK, CLICK HERE.

Do you find what that what you wear has a big impact on how you feel? Share, I’d love to hear your thoughts.















One response to “We FEEL what we WEAR.”

  1. Nicki says:

    Great Post! Clothes definitely have an effect on how I look at myself and vice versa, usually how I feel has somewhat an impact on what I choose to wear. I like switching it up though and it depends on the weather and time of the month!
    When I lived in the Uk, I definitely wore more grey, black and neutral colors especially in Winter, here in California, I feel a lot brighter and sunnier.

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