Celebrating women!

Posted on: March 17, 2015 by Yummo Mummo

Sunday, March 8th was International Women’s Day so it was only fitting that I spent the afternoon at an event where the stars of the show were two start up’s run by incredibly talented women – the women of Phiren and the women of Bfab.  I live in the Silicon Valley, the start up capital of the world.  And I just LOVE to show my support for up and coming brands.

Anita Rehman (CEO) wears the Renee tunic  and Teresa Field (Design Director and Co-Founder) wears the Hillary  dress – available for pre-order (email [email protected])
PHIREN (pronounced FEE-ren) (www.phiren.com) delivers superior fitting designer apparel for women. The company founders wanted to do something really simple: create clothing that enabled as many women as possible to look and feel beautiful.
They were frustrated by the lack of well-made, on-trend clothing that truly fit the bodies of modern American women. So, they worked meticulously to recalibrate the fit process currently used in the industry and have designed and manufactured a line of luxurious everyday essentials available in sizes 2-24.
By designing in-house, bypassing traditional channels and engaging with their customers directly, they were able to offer expensive design, luxurious fabrics and couture-level embellishment at great value.
Most importantly they are  proud to be a startup for women by women.  Their mission: to enable as many women as possible to wear what they love and to use it to showcase their independence, uniqueness and intelligence.
Models Aashna wearing the Jane Tunic & Niki wears the Sophia Tunic. Both in a luxurious sponged silk.  I love the 3/4 diagonal sleeve design. So unique and flattering.

Our lovely hostess, Hillary Frank, wearing the Hillary tunic. Doesn’t she look fab in it? I love it paired with white jeans,  the red embellishment just POPS.

Feel like being social with Phiren?



 Bfab Founders Sharon Cimring and Margo Myers
Yazmin Lukatz (not pictured)

Bfab (www.bfabmobile.com) is a new way to deliver on-demand beauty services. They are the Uber for hair and makeup and choose only the best hairstylists and make up artists to be “bfab guru’s”. Their ethos is to only employ highly skilled and enthusiastic professionals who are passionate about what they do. As you can imagine, they love to be the ‘party before the party’, whether it’s 2 or 20, they will have you looking fab. With an app launching in the spring, Android and iPhone users will find it so easy to book. For a list of Bfab services and prices click HERE and don’t forget to enter your details for updates and coupon codes. And here is a special offer for YummoMummo readers – use ‘yummofab’ for 15 % off. And refer a friend for 15 % off.
 YummoMummo thoroughly enjoyed the services of Bfab.   Curls! LOVED THEM!
With two fabulous friends, Kristen and Nirmala, looking gorg after being treated to Bfab.


Feel like being social with Bfab?


I do hope you enjoyed reading about how I spent a very important day for women. I couldn’t have thought of a better way to spend it than with amazing, strong, intelligent and entrepreneurial women. I am so proud to be a woman!

Photo credits to Chami Lerner. And a special shout out to the wonderful hostess of the afternoon, Hillary Frank for opening up her beautiful home for the event.

Leave me a comment below. I read and respond to ALL comments.

16 responses to “Celebrating women!”

  1. Aw loved this post 🙂 always inspiring to see entrepreneurial women!
    x Iris

  2. I enjoyed reading this:) Such an inspiration and great example for women.


  3. Nyx Nyx says:

    Awesome post! I really like your pictures!

    xoxo, Nyx
    ( http://nyxsbeautyblog.blogspot.com/ )

  4. Sounds like a lvoely event and the brand sounds great too!

  5. Laura Ferry says:

    Fabulous post, looks like a great event and those tunics are beautiful xxx

  6. Those tunics are gorgeous! It looks like it was a fun event and I like the thought of promoting other women, helping one another get their brand or name out is always great.

  7. Always a big fan of women leadership in this world! Looks like you had a wonderful time!


  8. LINDA NGUYEN says:

    Women are inspirational every day! We should celebrate them 365 days a year! 🙂

  9. I love this post! Thank you so much for introducing us to these exciting startups. So inspiring! I also just love your blog; it's so positive, fresh and informative. Keep it up YummoMummo!

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